An independent audit of your digital marketing, captured live from your public pages, scored on a 100-point evidence framework, and benchmarked against your sector median. Every claim source-linked. Every figure labelled verified, observed, or modelled.
Each dimension is scored 0 to 100 against a fixed rubric, then weighted into the composite. The weights are published in the report itself, so every later number is defensible.
Composite = sum of dimension score × weight. Fixture data shown.
Confirmed against an independent live source. The strongest label in the report, and the rarest, because it's earned per claim.
Read directly from your live pages during capture, with the page cited. You can check every one yourself in a browser.
An estimate, and marked as one. Revenue figures are banded, deliberately rounded, and calibrated to your ICP tier and deal cycle. Where a number can't be supported, the report says "not verified" instead of inventing it.
Live capture, not screenshots of dashboards. Pages are fetched with a stealth browser and read the way a visitor reads them. Competitors get the same treatment, which is where the benchmark comes from.
Every other module scores what's on the page. This one scores who's reading it: the problem they're actually trying to solve, the story they tell themselves to stay in control, and the gap between what they say in a review and what they'd never say to your sales rep.
"The switch isn't hard. Trusting the number on the page not to be another bill shock is."
Belief-system map
Three of the seven objections this audience raises
Each one is belief-mapped to a rebuttal, ranked by how often it shows up in the source material.
"Every provider says they're transparent."
Rebuttal shows the actual number on the page, not the claim about the number.
"Switching is more work than staying."
Rebuttal names the exact hours it saves in month one, not a vague promise of ease.
"I got burned by a switch before."
Rebuttal addresses the fear directly instead of arguing past it.
+4 more, mapped to belief and channel, in the full report
The emotional triggers glossary
The exact phrases your audience already uses, mined from public reviews and forums, tagged by what they signal and where to deploy them. Copy that sounds like your buyer instead of your brand voice.
| Trigger phrase | Type | What it signals |
|---|---|---|
| “bill shock” | pain | the precise term this audience already uses for the moment that triggers action |
| “caught out” | fear | signals the specific fear of being blindsided, not vague dissatisfaction |
| “a little fishy” | trust | flags residual suspicion a transparent claim can directly answer |
| “I felt so dumb it took me so long to figure out” | identity | the shame of a prior bad decision, reframed as relief once solved |
| “no margin on the number that matters” | trust | names the exact claim skeptical buyers are independently fact-checking |
Every phrase is a real quote surfaced from public source material, not a copywriter's guess at how the audience talks.
Company names and domains removed. Scores, ranges, and mechanisms are real, pulled from delivered reports.
51/100 · +3 vs median
Real accreditations and named enterprise clients on the homepage, undercut by three competing H1 headlines, a 29% image alt-text rate, and no confirmed ad presence against competitors running hundreds of live ads.
Recoverable range: £150K to £400K per year
52/100 · +4 vs median
A quantified emissions-reduction case study with named infrastructure clients, buried behind zero alt text on 147 sitewide images, no structured data anywhere on the site, and hero CTAs that route to informational pages instead of the enquiry form.
Recoverable range: ~£30K per year
54/100 · +6 vs median
A near-15,000-follower LinkedIn presence and 42-plus case studies, paired with a site that publishes no pricing, tracks zero conversions across 70 captured network requests, and states trust statistics that contradict themselves between the homepage and the About page.
Recoverable range: $190K to $508K per year
The executive briefing. Situation, complication, resolution, one page. The composite against the sector median, the single costliest finding, and where to start.
The scored findings. Every finding carries its severity, confidence label, dimension, and the pages referenced. Money isn't split per finding; it's rolled up into one banded recovery range for the whole report, so it never reads as fake per-line precision.
The competitive read. Direct competitors profiled on the same rubric, so "how do we compare" finally has a structured answer.
The roadmap. Quick wins first, ordered by revenue impact, written as the brief you hand whoever does the work: your team, your agency, or your nephew who runs the site. It arms them; it doesn't replace them.
Ask for a sampleComposite digital marketing score
18 findings · 6 dimensions · 5 competitors profiled
Modelled recovery range, banded: $140K to $370K per year
From a completed engagement, competitor names anonymised. Real dot positions, plotted from the same evidence base as every finding in the report.
Parsed from the same competitor evidence as the scored findings, not a separately-invented diagram.
Ninety days is the usual runway before a new hire is expected to have opinions. Most of that time goes to guessing which numbers to trust and which "it's always been like this" is actually a problem worth fixing. Reading the room takes weeks; the Brief compresses it into days.
It reads the same whether you're the incoming hire or the manager who brought them in: one document, independently sourced, that gets a new seat oriented before the first board update is due.
Starting prices below. Final scope, currency, and timeline confirmed on the call.
Preview
Free
The Full Brief
Starting from$3,000$1,500 USD, one-off
Quarterly cadence
$3,000$1,500 USD, per quarter
Agency white-label
Volume pricing contact for a rate
The preview is free and specific to your domain. The first decision costs ten minutes of reading.